PEST: Technological

This article talks about an astounding scientific breakthrough, and that is the applications of neuro-marketing. The process involves wearing an electroencephalogram (EEG) cap with electrodes placed all over the consumers head, along with goggles that track eye movement. The cap is able to measure electrical impulses and the goggles are able to track where the consumer is looking when examining a product, hence researchers can immediately tell if the consumer is attracted to the product or not. This can be really useful for McDonalds as they can change their marketing strategies to properly capture the consumers attention. E.g. The use of different colors and ingredients in the advertisements of burgers.

Link to Article:

http://www.cbc.ca/news/technology/story/2012/12/20/inside-your-brain-neuromarketing.html