Explaining the importance of objectives in managing McDonalds

Objectives are vital in managing the McDonalds Corporation. The objectives ensures that everyone (from flipping burgers to the CEO) in the company has a common goal that they can work towards and steers the company in the right direction, thus with a common goal to achieve that is believed by everyone, it will boost staff morale and bring the staff of McDonalds together as a team.  The objectives of McDonalds also serve as an incentive for employees to work hard if they believe the objectives. Furthermore, the appraisal of departments is also based on the objectives, making it very important as it serves as the report card of McDonalds and allows the company to decide its next moves and their progress so far. E.g. when they are assessing the finance department, they may refer back to the objective of providing good return to its shareholders. Lastly, when McDonalds are making huge decisions, they always have to refer back to their objectives to see if the step they are about to take aligns with the objectives, making the role of objectives tremendously important.